Join the programme
Self-certify your shop
Free to join. Tell us about your shop and confirm you champion accredited toys. We review every application before it goes live, usually within three working days.
Step 1 of 3
Your shop
What happens after you submit
Your application arrives with us by email. A real person reviews it, usually within three working days. Once approved, your shop goes live in the find-a-retailer directory and you'll get access to the badge and branded assets described in the programme.
Your latitude and longitude are geocoded from your postcode using the free postcodes.io service, so your shop can be found by nearby searches and shown on the map.