The Good Play Guide Retailer Programme connects independent toy shops with the accreditation families are learning to look for. Get listed. Get noticed. Get the tools to sell great play.
Join for free See the directoryParents want to buy well. The Good Play Guide badge tells them a toy has been tested by experts and real families. Put that trust to work in your shop.
Your shop appears in the "find your local Good Play Guide retailer" directory, searchable by postcode. Turn online searches into footfall.
Point-of-sale badges, shelf edge labels and window decals mark out accredited toys, so the expert seal of approval does some of the selling for you.
Download the full accredited toy list, organised by brand. Use it as a buying guide, and to flag the accredited stock you already hold.
Four steps. Free to start. About ten minutes to self-certify.
Confirm you stock and promote Good Play Guide accredited toys, and tell us about your shop.
We review your details and add you to the directory. Free listings go live once approved.
Add Good Play Guide branding in store. Order printed stickers, decals and shelf labels when you are ready.
Get the monthly "What's New in the Guide" update, so your shelves reflect the latest accredited toys.
Start free. Add branded assets from our print partner whenever they help you sell.
Printed branding is supplied at cost through our print partner. Pricing shown at the point of order.
Independent toy shops are where great play advice lives. You know your customers, and you curate with care. The Good Play Guide gives that expertise a recognised, evidence-based seal families can trust.
We want the badge in shop windows on every high street, not just online.
Get the monthly "What's New in the Guide" retailer update. New accreditations, seasonal picks, and merchandising ideas.
Good Play Guide