Toys that are good for play, sold by shops you can trust.
Good Play Shop helps you find independent toy shops near you that stock Good Play Guide accredited toys. If you run a toy shop, it helps families find you too.
What does "accredited" actually mean?
Every toy that carries the Good Play Guide badge has been assessed by child development experts and tried out by real families, not just tested for safety. That means someone has actually checked whether it holds a child's attention, whether it's built to last, and whether it genuinely supports the way children learn through play. You can read the full review process, including how each toy is rated, at how we test our toys on goodplayguide.com.
A small badge that saves you a lot of guesswork
Toy aisles are full of promises. The badge is there so you don't have to take the packaging's word for it.
Independently assessed
Every accredited toy is reviewed by people who understand child development, not by the brand that makes it.
Tested by real families
Toys go home with families before they earn the badge. If children lose interest after a week, it doesn't pass.
Sold by shops who care
The shops in our directory choose to stock and champion accredited toys. That's a good sign in itself.
A few of the shops already in the directory
Independent, considered, and easy to trust. Here are three to start with.
Join the shops already showing families they champion good play
It's free to get listed, takes about ten minutes to self-certify, and puts a trusted badge to work in your window and on your shelves.
See the retailer programme